Bandzooka

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The Brandzooka Analytics tab is your main hub for interacting with your data. Use it to analyze your campaign performance through three key metrics: impressions, videos seen, and clicks. Log in here to explore on your own, or read on to learn about what to focus on.

The Metrics

Impression events are key to understanding your campaigns performance. Click each icon to show data on the engagements you're most interested in – impressions, views, or clicks – reflected on your heatmap, charts, and lists.

Heatmap

The heatmap allows you to see exactly where your impressions, views, and clicks occurred. Interact with it by clicking on the various impression events.

Retention Graph

Video retention and video completion are two of the most important factors in analyzing your creative efforts and the accuracy of your targeting. Keeping the right audience engaged with your video boosts your brand engagement significantly: use the retention graph to determine whether your video and targeting mix are performing optimally.

Brandzooka 1155 Canyon Blvd. Ste 110 · Boulder, CO Unsubscribe

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Brandzooka 2000 Central Ave Suite 110 Boulder, Colorado 80302 United States +1 (303) 495-6229